What is Digital Marketing and why it is so important in today’s world?
What is digital marketing?is it really hard to start
Multiple forms of Marketing, Promotions, Advertising doing over the Internet are Called Digital Marketing. Traditional Marketing or Offline Marketing does not use any digital media. Traditional Marketing we use Newspapers, Television, Banner ads, Pamphlets for promotion purposes.
Importance of the Digital Marketing
As we see in Traditional Media or Marketing Channels like Print ads, newspaper Ads, Television ads we have limited resources. You can do Digital Marketing Electronically. We need a Laptop/Desktop with a good Internet Connection.
Examples of Digital Marketing:
1)Content Marketing (Blog or any type of Content)
2)Search Engine Optimization
3)Social Media Marketing:(Use Facebook, Twitter, linked in, Pint rest, Whats app, Instagram Etc,
5)Paid Advertising Or Pay per click advertising.
Content Marketing :
Content marketing is one of the best ways to start digital marketing. Write on any interesting subject. Content marketing is a good way to get traffic on your blog or website.
Blogging, Ebooks, Infographics, and video content is a few types of content marketing.
Write Article on any Subject, Devices and generates sale or Traffic from that Articles.
You can choose a subject on which you have good command. Blogging is the best way to produce content. You can write content in different formats.
This is one of the best forms of content marketing. Create good content in E-book and promote to generates sales or lead.
You may write ebooks and educate your targeted audience. Ebooks are a great way of content marketing.
This is one of the ways of Content marketing. Infographics are graphic visual representations of information, data, or knowledge intended to present information quickly and clearly.
In Infographic you create images, videos to create infographics.You may get traffic from infographic to your website.
If you are good at creating a video in your interested niche, then it is YouTube or TikTok is the best way.
Video Content is very popular now. People like to watch video instead of reading text.
Search Engine Optimization
SEO is the process of optimizing a website to high in search engines like google, yahoo, Bing. SEO is very important to Rank Website and Easily available in Search Result. Search Engine Optimization Important for Organic Traffic to your website, Blog, E-commerce Store.
Benefits of Search Engine Optimization.
1)Get Organic Traffic
2)Easily Available in a Search result
Types of Search Engine Optimization
On-Page Search Engine Optimization
Mainly Focus on all types of content available on Website Blog. You need to research the Keyword and search intent of readers to manage your content.
On-page SEO depends on various factors. You may try below check for improving your On-Page SEO.
- Post Title
- Focus Content LengthKeyword for your post
- Meta Description
- LSI Keyword
- Content length
- Focus keyword in H1, H2 or H3 Tag
- External Link
- Internal link
- Image Alt Attribute
If you want details on this then read this checklist in Details.
OFF page Search Engine Optimization:
Off-Page SEO focus on off the page Activities. We need to create Backlinks to Rank High our post in Google search.
Off-page SEO has depended on so many factors. Some of them are mentions below.
- Guest Blogging
- Social media marketing
- link to high authority website
- Backlinks from niche related site
- Anchor text in another your niche related website.
- Add website link in Google my page.
- Add social media links on the website.
Technical Search Engine Optimization:
In Technical SEO you need to focus on Technical Backend Activities like Image Compression, CSS file optimization, Website Speed. This all is important to rank higher in google.
Check below some important things for technical SEO.
- SSL Certificate
- Fast loading speed
- Fix plagiarism issue
- Check Website mobile friendly
- Add Website in Google webmaster and Bing webmaster
- create XML Map for Google and Bing Webmaster
Technical SEO is also play an important role in ranking.
This is one form of Marketing. This is very important to have a Social presence for promoting business.
Below is some list of Social Media Channel that Must need for Business:
One may use this social media and Optimize for business. Create a business profile for social media. Business profile is a must for digital marketing.
Social media is a powerful medium to promote your business now.USE this powerful tool and expand your business.
Paid Advertising Or Pay per click advertising
In Today’s Digital world Difficult to rank organically and generate. Google Pay per click is a very popular paid Ad.
Below some of the Popular list of Pay per click Ads Channel:
1)Google Pay per click
2)Bing Pay per Click
3)Yahoo Paid ads
4)Facebook paid ads
5)Twitter paid ads
6)sponsor ads on Linkedin and much more
Google Ad word is the most popular Advertise network.Google Ad word is expensive but result oriented.
Companies or Organization use Email Marketing to target There Audience. Email Marketing is used to Promote Content, Offer Discount, Promote Event and Direct Traffic to your Website.
We can Create Email Campaign for:
1)Website/Blog/E-commerce Subscription Newsletter
2)Followup who visited our Website/Blog and show interest in our Product or Services.
3)Create Brand Promotion, offer discount
Benefits of Email Marketing
- Improve traffic to your website or blog
- Promote products or services to your targeted audience.
In Affiliate Marketing We Promote Product or Services of someone else. The commission is not the same or Fix. We can Promote affiliate products on Websites, Blogs, Social Media, and Email Marketing.
For affiliate marketing one may join multiple Affiliate networks.Amazon associate is the most popular Affiliate program. Most of the Companies run Affiliate Marketing Program.
Benefits of Affiliate Marketing
- No need Stock or make inventory anything
- We get a commission on each sale
- No customer service headache
Influencer marketing is a new type of digital marketing. If you are doing Blogging, Making videos on YouTube, create content on Instagram, or Facebook and you have a ton of followers then you become an influencer.
Now brands or companies approach to influencer instead of celebrity. The main reason is influencers produce content related to a niche. So brands contact to specific influencers for the same related niche.
Influencer are 4 types according to their fan following.
- Mega Influencer: Have more than 1 Million Followers
- Macro Influencer: have Less than 1 million and more than 1 lakh followers
- Micro-Influencer: Have less than 1 one lakh and more than 10000 subscribers
- Nano Influencer: Have less than 10000 and more than 1000 subscribers
This 4 type of Influencer available.If you want to read more the click here