How to create Facebook page. Is it really important? if you are looking for the best marketing platform in social media then answer is Facebook. To Market your product and services on Facebook you need Facebook Business page. Then you must know how to create a Facebook page or Facebook for Business Page. You can not use your personal profile for Facebook Business.
Create a Fb business page is just now because almost 2.45 billion Active people or users on Facebook. As you know Facebook is the number one Social media Platform in the world.
How to create a Facebook page or How to create Facebook Business Page
To create Facebook Page or Facebook business page you need to sign in your Facebook profile with your Facebook id and Password. Then click on Create Page. Then select type of page
Then click on which type of page you want to create. Either you create Brand or Business or you create a community page to build community.
Then click on Business or brand or Community or public figure. If you select the business or brand page then click get started. Type your brand or business name and select category.
After selecting the category type address, city code, and phone number and click next to create page. Now your page is created.
After your profile created add or upload your profile pictures on your page.Your profile pictures in 170*170 pixel on desktop or laptop and 128*128 pixel on mobile.
After that add your Facebook cover on your Facebook page. Facebook cover should be informative about your business. I mean your cover shows your business or brand identity. Users should get a clear idea about your page.
Facebook cover page should be 820*312 pixels on desktop and 640*360 pixels on mobile.
Set Profile picture page shows in above image.
Create user name for your Business page:
Create a user name for your business page. Select a username match for your business. Usernames should not more than 50 characters long. Facebook automatically checks the availability and suggest the available one for your business.
Add your Business Details:
Add your business details in short with 255 characters long. This brief shows your business information and other important details in your category.
After adding your Business details add your business contact details like phone number, Website, email details.
If you have Physical location then add your address with google map. You can also add your service area or city in your physical location details.
Add opening hours, closing hours of your physical stores, and add working days also.
Now your page setting is almost done.Now create your first post.
Create First post.
Before inviting your family, friends, Colleague to visit your business page you need to create a post on your Facebook page. You need to create an Attractive post and share with your circle and your niche related leader or people.
To create your first post you need to click on Write a post and create a post.
After writing a post with an attractive image and content post publish your Facebook post. Now your post is live and people start viewing your content
Then invite peoples, friends, leaders in your niche to like or follow your page. You can use Paid Ads for more page visitors. You may use other channels like add Facebook share buttons on your website and use twitter to promote the Facebook page.
How to Optimize your Facebook Page:
Crete FB business page is not enough. You need to optimize your Facebook page also. After Optimized the Facebook page you may achieve your marketing goals.
After Optimized your page engagement will be boost. To optimize your page you follow below steps:
1)Add Call to Action Button:
Facebook has an inbuilt option to create a call to action button. You find this button on the right side below your Facebook cover page. To create or add a Call to action button see below image.
Now you select any call to action button which is suitable for your business page. After selecting the button Click on Next and then click finish.
2)Add a Pinned Post
If you want to show your Important post to your users or follower, new visitors then you pinned a particular post. This pinned post-show in the top post.
Pinned post always shows in top post below your Facebook cover page. To pinned post click on the post you want to put on the top. Click on three-dot and the click pinto top of page the post as shown in Image.
After that you and your visitors able to pinned post on your Facebook business page.
Create Template and Tabs
Templates and tabs is one of the section in Facebook Page, About section, Contact section, and photos. In each section of Templates and tabs you get a set of buttons and tabs for your particular business.
To create template and tabs click on setting as shown in below.
Like Others Business Pages
You can build your own community with your Facebook Business page. You may join a similar page of your niche.
If you run a shop in your shopping area then you like or follow other shops in your area. This will help you improve your business.
Review your Setting:
In Facebook page setting you may set Page visibility setting. After that you add visitors posts and set enable or disable visitors posts. Then click Post and Story Sharing tab in the setting. You may enable the Post and Story Sharing or disable.
Then click on the Audience Optimization post. You may allow or disable the Allow News Feed targeting and the ability to restrict the audience for your posts.
You can do all important setting as per your need.
Facebook Page Insights:
Facebook Page Insights is the tool which is a summary of Actions on-page, Page view, Page previews, Page likes, Post reach, Story reach, recommendations, Post engagement, Videos, Page followers, and orders.
To access the Facebook page insights click the Insights as show in image.
This way you know how to create a Facebook page for business and grow your business.